Don’t be ‘Billy no mates’! - Using Linked In to build your network

LinkedIn is a brilliant tool for networking in business – no doubt about it.  But frankly, of little or no use to anyone if you are sharing your profile with only a handful of connections. I mean, would you turn up at a network event that only had three others in the room?

Networking is most definitely NOT the place to be keeping your light under the proverbial bushel – and social networking platforms even more so! If you don’t up the ante by extending your network you are wasting a really valuable resource.

Want to learn how to expand your network? >>>

Can marketing make your business more profitable? Survey.

We are working with Surrey Chambers of Commerce to investigate the level of marketing knowledge and business confidence in this recession.

Research prior to the last recession showed that difficult economic times can be an opportunity for companies to strengthen their competitive advantage, provided that they are prepared to take an entrepreneurial and marketing-led approach.

Our survey is designed to understand how confident local businesses are feeling about their skills and expertise, and whether revitalising their strategic marketing plan is improving their profitability.

If you have a business based in Surrey and you would like to contribute your experience and views; follow this link to take part:>> 

It should take no more than five minutes and the results will be presented in May.
 

Is marketing the most important activity in your business?

In a difficult business environment, most businesses owners will say that marketing is the most important activity they need to be doing to improve their business. Is that the case for you? And, if so, is it the first thing you do every day?

The reality is that, whilst most people say it’s a really important activity, it ends up being something that get’s left until after everything else has been done. I’ve got news for you – everything else will NEVER be done, and if you don’t prioritise marketing and make it something you work on every day, it simply won’t happen.

Make marketing your priority>>>

Minimum effort - maximum outcome: making your marketing work for you

It’s the easiest thing in the world to find you are spending half your time marketing your business and precious little actually doing any client work!

What with updating your website, writing pithy articles for the local press, attending networking meetings, sending newsletters to your client base and heaven knows what else, customers will need to form an orderly queue – you’re far too busy!

Get the balance right >>>

Don't get emotionally involved with your sale

When you are selling, the only person who should get emotionally involved in the sale is the prospect.

Yet it's difficult for salespeople not to get emotionally involved, especially when they have been working on an opportunity for months and their pipeline has very few other opportunities in it!

How to stay detatched>>>